The conception phase is the initial short period with which the creative process begins. The composers introduce themselves and discuss about ideas that could guide them in exploring a sonic territory. The composers are asked to articulate their ideas and submit them in the cloud. The composers evaluate each other concepts by ordering them according to their individual preference by accessing this online form. All preferences are recorder and plotted, which demonstrate the most preferred concept. The selected concept serves as the basis upon which the subsequent phases will be developed.